Harness the power of live streaming as interest in video content soars

POP-UP TV, live streaming and slick video content are all cost-effective yet powerful marketing tools which Midlands businesses should be using to communicate with a wider audience and improve online presence.

That is the message from Staffordshire based PH Production Services Ltd, which has recently made an investment in state-of-the-art live streaming equipment and a pop-up TV studio – allowing video to be broadcast in ‘real time’ and shown on the internet.

The company, owned by Peter Herbert, has seen a surge of interest as businesses look for innovative and engaging ways to host training events, record key note speeches, boost social media content and create successful product launches.

Earlier this year, PH Productions broadcast video from Stoke-on-Trent’s European City of Sport opening ceremony, as well as providing live streaming for Staffordshire Chambers of Commerce’s Let’s Do Business exhibition in June.

The Chamber’s showcase took place at Uttoxeter Racecourse and saw Peter and his team interview exhibitors and guests, intermixing live coverage shown on large screens with pre-recorded video and real-time ‘Twitter walls’ which reflected social media reaction to the event.

Peter said: “Since the beginning of 2016, we’ve seen a surge of interest in live streaming as a marketing tool. Platforms such as Facebook have jumped at the opportunity and are now heavily promoting live video content, following the lead of YouTube which has seen huge success.

“There are a number of reasons why businesses are increasingly turning to video to promote themselves. PH Productions create high quality live videos that can be linked directly to a YouTube channel or Facebook page, so it’s a great way to increase social media engagement.

“Bespoke branded content really does give companies an advantage over competitors. What’s more, by videoing an event, our clients can not only measure social media performance, but also create a historical and permanent record for future promotion.”

PH Productions was established in 2000 and initially specialised in providing technical support for arts and theatre events. The company’s current clients include several Arts Council National Portfolio organisations and a number of other Arts Council funded bodies. 

Since then, Peter and his colleague Russell Coppock, have added video production to the services offered and have together developed three specific brands to cater to the needs of different clients.

Sharedmedia.tv creates promotional video content for corporate organisations while FestivalStudios.tv offers event and festival coverage including a pop-up TV studio and live streaming. Meanwhile, SessionStudios.tv allows musicians to record high definition performances at the company’s mobile multi-camera studio based in Newcastle-under-Lyme.

Jude Levermore recently worked with PH Productions at the Connecting Disciples 2016 Conference, a national three-day event aimed at Methodist lay employees and youth workers. 

Peter and Russell set up live streaming and a bespoke ‘Connecting Disciples TV studio’ so that people from across the country who were unable to attend still had the opportunity to enjoy the conference.  

Jude, Head of Discipleship and Ministries, said: “The live streaming they provided went without a hitch and they were able to give us some helpful metrics. The studio they set up was incredibly professional and the ‘look’ and brand they created for us was just what we wanted.”

Thanks to Nigel Howle